Product Recognition and Premium Appeal
- 1 March 1977
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 27 (1), 115-117
- https://doi.org/10.1111/j.1460-2466.1977.tb01806.x
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Children Talk about TelevisionJournal of Communication, 1974