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Behavioral Evidence of the Effects of Televised Food Messages on Children
Home
Publications
Behavioral Evidence of the Effects of Televised Food Messages on Children
Behavioral Evidence of the Effects of Televised Food Messages on Children
GG
Gerald J. Gorn
Gerald J. Gorn
MG
Marvin E. Goldberg
Marvin E. Goldberg
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1 September 1982
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 9
(2)
,
200-205
https://doi.org/10.1086/208913
Abstract
Two weeks of daily exposure to televised food and beverage messages at a summer camp altered five- to eight-year-old children's afternoon snack choic
Keywords
CHILDREN
BEHAVIORAL
MESSAGES
TELEVISED
SNACK
CANDY
PICKED
OLD
SUMMER
ANNOUNCEMENTS
All Articles
Open Access
Cited by 173 articles