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Publications
Market Segmentation, Product Differentiation, and Marketing Strategy
Home
Publications
Market Segmentation, Product Differentiation, and Marketing Strategy
Market Segmentation, Product Differentiation, and Marketing Strategy
PD
Peter R. Dickson
Peter R. Dickson
JG
James L. Ginter
James L. Ginter
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1 April 1987
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 51
(2)
https://doi.org/10.2307/1251125
Abstract
No abstract available
Cited by 239 articles