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Semiparametric versus Parametric Classification Models: An Application to Direct Marketing
Home
Publications
Semiparametric versus Parametric Classification Models: An Application to Direct Marketing
Semiparametric versus Parametric Classification Models: An Application to Direct Marketing
JB
Jan Roelf Bult
Jan Roelf Bult
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1 August 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(3)
,
380
https://doi.org/10.2307/3172889
Abstract
No abstract available
Keywords
CLASSIFICATION MODELS
DIRECT MARKETING
PARAMETRIC CLASSIFICATION
SEMIPARAMETRIC VERSUS PARAMETRIC
Cited by 27 articles