Abstract
MEDIA ECONOMICS: THEORY AND PRACTICE edited by Alison Alexander, James Owers and Rod Carveth (Hillsdale, NJ: Lawrence Erlbaum, 1993— price not given, paper, ISBN 0–8058–1307–1, 391 pp.) MEDIA MANAGEMENT: A CASEBOOK APPROACH by Stephen Lacy, Ardyth B. Sohn and Jan LeBlanc Wicks (Hillsdale, NJ: Lawrence Erlbaum, 1993—price not given, paper, ISBN 0–8058–1308‐X, 391 pp.) MEDIA ANTHROPOLOGY: INFORMING GLOBAL CITIZENS edited by Susan L. Allen (Westport, CT: Bergin & Garvey/Greenwood, 1994—$49.95, ISBN 0–89789–342–5, 208 pp.)