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Publications
What Is Meant by Services?
Home
Publications
What Is Meant by Services?
What Is Meant by Services?
JR
John M. Rathmell
John M. Rathmell
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1 October 1966
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 30
(4)
,
32
https://doi.org/10.2307/1249496
Abstract
No abstract available
Keywords
MEANT BY SERVICES
Cited by 163 articles