As the business environment becomes more turbulent and unstable, new opportunities are emerging for radical innovations that can shape markets. Yet the budgets for research that can produce this kind of innovation are under serious attack. Researchers need to demonstrate that their work contributes to enhancing a corporation's ability to adapt to change. They must also understand the ways in which corporations resist change, particularly change that challenges the underlying mental models of a corporation. To be effective, research needs to be radical—that is, deeply grounded while involving a willingness to think “outside the box.” Pioneering research recognizes that invention alone is not enough; the larger challenge is invention–plus–innovation. Researchers also must learn how to engage in discourse with the rest of the corporation in order to facilitate the fundamental transformations that underlie breakthrough innovations.