Strategic marketing variables under conditions of competitive bidding
- 1 May 1990
- journal article
- research article
- Published by Wiley in Strategic Management Journal
- Vol. 11 (4), 309-317
- https://doi.org/10.1002/smj.4250110406
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- A Management-Oriented Model for Allocating Sales EffortJournal of Marketing Research, 1977
- Economic Theory and the Construction IndustryPublished by Springer Nature ,1974
- Competitive Bidding: A Comprehensive BibliographyOperations Research, 1971
- The Product Warranty as an Element of Competitive StrategyJournal of Marketing, 1968