Visual Imagery and Verbalization with Simple Tachistoscopic Displays
Open Access
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Quarterly Journal of Experimental Psychology
- Vol. 25 (3), 300-308
- https://doi.org/10.1080/14640747308400350
Abstract
Two experiments, designed to compare the perception and retention of tachisto-scopic displays of four block capital letters and four simple “nonsense” figures are described. The results show that the letters were much better remembered and suggest that this was mainly due to the ease with which they were verbalized. The nonsense figures usually gave rise either to rapidly fading “iconic” images, or to an unstable kind of mixed imagery which was difficult to describe or remember, but in which inadequate verbalization was often a source of error. Subsidiary experiments illustrate the importance, not only of verbalization, but also of symmetry and simplicity in remembering visual display.Keywords
This publication has 3 references indexed in Scilit:
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- Chronometric analysis of classification.Psychological Review, 1967
- The information available in brief visual presentations.Psychological Monographs: General and Applied, 1960