PREDICTED THAT FEELINGS OF GRATITUDE ARE A FUNCTION OF THE RECIPIENT'S PERCEPTIONS OF THE INTENTION OF THE BENEFACTOR, THE COST TO THE BENEFACTOR IN PROVIDING THE BENEFIT, AND THE VALUE OF THE BENEFIT. 126 MALE STUDENTS READ VARIANTS OF EACH OF 3 STORY THEMES AND INDICATED THEIR PERCEPTIONS OF THE ABOVE 3 INDEPENDENT VARIABLES AND ALSO HOW GRATEFUL THEY FELT TOWARD THE BENEFACTOR. EACH OF THE 3 PREDICTED FACTORS WAS SIGNIFICANTLY RELATED TO FELT GRATITUDE. NO INTERACTIONS WERE FOUND. MULTIPLE REGRESSION WAS PERFORMED FOR EACH THEME. VALIDATION ON A HOLD-OUT GROUP WAS .73, .82, AND .71 FOR THE 3 THEMES. (PsycINFO Database Record (c) 2017 APA, all rights reserved)