Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives
- 1 June 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 10 (1), 4-18
- https://doi.org/10.1177/027614679001000102
Abstract
This article provides a partial test of the emerging descriptive theories in marketing ethics. The data were obtained from a mail survey of American Marketing Association members. The results tend to support the hypotheses that ethical policies of organizations and Machiavellianism influence many aspects of the marketer's ethical decision making.Keywords
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