On manufacturers complementing the traditional retail channel with a direct online channel
- 8 August 2006
- journal article
- Published by Springer Nature in Quantitative Marketing and Economics
- Vol. 4 (3), 289-323
- https://doi.org/10.1007/s11129-005-9003-8
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
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- Branded Variants: A Retail PerspectiveJournal of Marketing Research, 1996
- Managing Channel ProfitsMarketing Science, 1983
- Why Should Manufacturers Want Fair Trade?The Journal of Law and Economics, 1960