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Segmenting Markets by Group Purchasing Behavior: An Application of the AID Technique
Home
Publications
Segmenting Markets by Group Purchasing Behavior: An Application of the AID Technique
Segmenting Markets by Group Purchasing Behavior: An Application of the AID Technique
HA
Henry Assael
Henry Assael
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1 May 1970
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 7
(2)
,
153
https://doi.org/10.2307/3150103
Abstract
No abstract available
Keywords
SEGMENTING MARKETS
AID TECHNIQUE
PURCHASING BEHAVIOR
GROUP PURCHASING
MARKETS BY GROUP
Cited by 25 articles