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New product strategies: What distinguishes the top performers?
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Publications
New product strategies: What distinguishes the top performers?
New product strategies: What distinguishes the top performers?
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R Cooper
R Cooper
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30 September 1984
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 1
(3)
,
151-164
https://doi.org/10.1016/s0737-6782(84)80012-0
Abstract
No abstract available
Cited by 102 articles