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The Measurement of Cumulative Advertising Effects
Home
Publications
The Measurement of Cumulative Advertising Effects
The Measurement of Cumulative Advertising Effects
KP
Kristian S. Palda
Kristian S. Palda
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1 January 1965
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 38
(2)
,
162
https://doi.org/10.1086/294759
Abstract
No abstract available
Keywords
MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS
Cited by 52 articles