"The study reported here involves the application of opinion sampling methods to public attitudes toward mental health professions." The following titles were employed: doctor, physician, nurse, psychiatrist, psychoanalyst, psychologist, clinical psychologist, research psychologist, mental hospital attendant, social worker. The Semantic Differential was used. The sample of respondents was obtained from the Opinion Panel of the Institute of Communications Research; 207 of 239 panel members returned questionnaires on time. "A very high, positive, public attitude was found for the professions as a whole." Virtually no distinction is made between the concepts doctor and physician. "No distinction is made...among the concepts Psychiatrist, Psychoanalyst, Clinical Psychologist, and Research Psychologist on the Semantic Differential....There are large and significant differences between the concept Doctor and Physician and the cluster of concepts whose titles start with the morpheme "Psych-."" The mental hospital attendant is held in relatively high esteem.