Children's Purchase Influence Attempts and Parental Yielding
Open Access
- 1 August 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (3), 316-319
- https://doi.org/10.1177/002224377200900312
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Family and Media Influences On Adolescent Consumer LearningAmerican Behavioral Scientist, 1971
- Mass Communication and Political SocializationJournalism Quarterly, 1970
- The Influencing Role of the Child in Family Decision MakingJournal of Marketing Research, 1968