The role of multichannel integration in customer relationship management
Top Cited Papers
- 31 August 2004
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 33 (6), 527-538
- https://doi.org/10.1016/j.indmarman.2004.02.002
Abstract
No abstract availableThis publication has 10 references indexed in Scilit:
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