Television Show Preference: Application of a Choice Model
Open Access
- 1 February 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (1), 47-55
- https://doi.org/10.1177/002224377100800106
Abstract
This article examines the effectiveness of a model of preference based on specific product attributes. The model is shown to be substantially more powerful than predictions based on demographics.Keywords
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