How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale
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Open Access
- 1 January 2018
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 82, 79-89
- https://doi.org/10.1016/j.jbusres.2017.08.018
Abstract
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