Abstract
This paper reports a decrease in the interval from calving to conception in two commercial dairy herds, associated with the use of KaMaR Heat Mount Detectors. An economic analysis of the results uses a neoclassical decision theory approach to demonstrate that the use of heat mount detectors is likely to be profitable, with an expected net return of $154.18 per 100 calvings. The analysis demonstrates the suitability of a decision-theoretic approach to the analysis of applied research, and illustrates some of the weaknesses of "Classical" statistical analysis in such circumstances.