Effects of threat appeals and media of transmission
- 1 June 1963
- journal article
- research article
- Published by Taylor & Francis in Speech Monographs
- Vol. 30 (2), 101-104
- https://doi.org/10.1080/03637756309375365
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- The Influence of Threat Appeals on Selective Learning of the Content of a Persuasive CommunicationThe Journal of Psychology, 1954
- Effects of fear-arousing communications.The Journal of Abnormal and Social Psychology, 1953