The continuing importance of emotion in tobacco control media campaigns: a response to Hastings and MacFadyen
- 1 March 2002
- journal article
- editorial
- Published by BMJ in Tobacco Control
- Vol. 11 (1), 75-77
- https://doi.org/10.1136/tc.11.1.75
Abstract
No abstract availableKeywords
This publication has 10 references indexed in Scilit:
- Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristicsTobacco Control, 2000
- A Meta-Analysis of Fear Appeals: Implications for Effective Public Health CampaignsHealth Education & Behavior, 2000
- Applications of a Theoretic Model of Information Exposure to Health InterventionsHuman Communication Research, 1998
- There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal ItselfJournal of Advertising, 1997
- Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and ElaborationJournal of Consumer Research, 1996
- The effects of emotional arousal and valence on television viewers’ cognitive capacity and memoryJournal of Broadcasting & Electronic Media, 1995
- Smoking cessation in women concerned about weight.American Journal of Public Health, 1992
- Shock tactics and the myth of the inverted UBritish Journal of Addiction, 1992
- Assessing the Role of Emotions as Mediators of Consumer Responses to AdvertisingJournal of Consumer Research, 1987
- Mood States and Consumer Behavior: A Critical ReviewJournal of Consumer Research, 1985