Evaluation and Society
- 1 December 1976
- journal article
- research article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 3 (1), 31-40
- https://doi.org/10.1177/014616727600300103
Abstract
Evaluation research requires a different paradigm than classical experimental research. It requires a paradigm in which it is possible to use the multiple objectives of different groups as the framework within which decisions about data gathering are made. It requires decision-oriented rather than conclusion-oriented research, although experiments and other forms of data generation can be used. This article discusses the unique characteristics of evaluation research and the decision theoretic (Maut-Bayesian) paradigm which fulfills these special requirements.Keywords
This publication has 2 references indexed in Scilit:
- Social psychology as history.Journal of Personality and Social Psychology, 1973
- A Theory of Social Comparison ProcessesHuman Relations, 1954