Using Industrial Trade Shows to improve New Product Development
- 1 February 1990
- journal article
- Published by Emerald Publishing in Journal of Business & Industrial Marketing
- Vol. 5 (2), 43-56
- https://doi.org/10.1108/eum0000000002744
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- An Exploratory Investigation of the Structure of the Buying Center in the Metalworking IndustryJournal of Marketing Research, 1984