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Role Conception and Purchasing Behavior
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Publications
Role Conception and Purchasing Behavior
Role Conception and Purchasing Behavior
RG
Ronald H. Gorman
Ronald H. Gorman
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1 February 1971
journal article
research article
Published by
Wiley
in
Journal of Purchasing
Vol. 7
(1)
,
57-71
https://doi.org/10.1111/j.1745-493x.1971.tb00174.x
Abstract
No abstract available
Keywords
ROLE CONCEPTION AND PURCHASING BEHAVIOR
Cited by 13 articles