Autodriving: A Photoelicitation Technique
- 1 December 1991
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (3), 257-272
- https://doi.org/10.1086/209258
Abstract
This article presents a literature review that explains the antecedents and values of visual research. Then it illustrates the use of photographs andKeywords
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