Aids publicity: pointers to development
- 1 June 1987
- journal article
- research article
- Published by SAGE Publications in Health Education Journal
- Vol. 46 (2), 58-59
- https://doi.org/10.1177/001789698704600207
Abstract
QUALITATIVE research in Scotland found that, while the mass media had succeeded in giving people basic facts about Aids, there still existed confusion, uncer tainty, and anxiety. Future publicity should address people's concerns about how to tackle Aids in their own lives, and should adopt a practical rather than a fear-inducing approach.Keywords
This publication has 4 references indexed in Scilit:
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- Efficacy and effectiveness trials (and other phases of research) in the development of health promotion programsPreventive Medicine, 1986
- Attitudes towards dental care among young people in Scotland. Implications for dental health educationBritish Dental Journal, 1983
- Research Evidence on Mass Mediated Health Communication CampaignsAnnals of the International Communication Association, 1979