Evaluating Management Effectiveness In Community-Run Festivals
- 1 July 1988
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 27 (1), 22-27
- https://doi.org/10.1177/004728758802700105
Abstract
The nature and effectiveness of voluntary management in community-run festivals is explored. A systematic framework was developed to evaluate effectiveness and was tested on a sample of community-run festivals. Conclusions include suggested guidelines for improving the effectiveness of festivals as tourist attractions and hypotheses regarding the meaning and measurement of management effectiveness in these settings.Keywords
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