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The Female Role in Advertisements: Some Experimental Evidence
Home
Publications
The Female Role in Advertisements: Some Experimental Evidence
The Female Role in Advertisements: Some Experimental Evidence
RP
Robert A. Peterson
Robert A. Peterson
RK
Roger A. Kerin
Roger A. Kerin
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1 October 1977
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 41
(4)
,
59
https://doi.org/10.2307/1250235
Abstract
No abstract available
Cited by 78 articles