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Logical Flow Models for Marketing Analysis
Home
Publications
Logical Flow Models for Marketing Analysis
Logical Flow Models for Marketing Analysis
WM
William F. Massy
William F. Massy
JS
Jim D. Savvas
Jim D. Savvas
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1 January 1964
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 28
(1)
https://doi.org/10.2307/1249223
Abstract
No abstract available
Keywords
LOGICAL FLOW MODELS
MARKETING ANALYSIS
MODELS FOR MARKETING
Cited by 4 articles