The use of electronic media for advertising and selling: A consumer policy outline
- 1 September 1987
- journal article
- research article
- Published by Springer Nature in Journal of Consumer Policy
- Vol. 10 (3), 283-305
- https://doi.org/10.1007/bf00411535
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Toward intelligent product information systems for consumersJournal of Consumer Policy, 1987
- The strategic position of consumers in the information societyJournal of Consumer Policy, 1987
- The Electronic Dilemma of Television AdvertisingEuropean Journal of Communication, 1986
- Home as an Electronic Marketplace: The Consumer Protection and Public Policy IssuesJournal of Marketing & Public Policy, 1986
- The videotex industry: social control and the cybernetic commodity of home networkingMedia, Culture & Society, 1986