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The Handbook for Focus Group Research
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The Handbook for Focus Group Research
The Handbook for Focus Group Research
TG
Thomas Greenbaum
Thomas Greenbaum
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1 January 1998
book
Published by
SAGE Publications
https://doi.org/10.4135/9781412986151
Abstract
As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the t
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Cited by 272 articles