Following the Script: How Drug Reps Make Friends and Influence Doctors
Top Cited Papers
Open Access
- 24 April 2007
- journal article
- review article
- Published by Public Library of Science (PLoS) in PLoS Medicine
- Vol. 4 (4), e150
- https://doi.org/10.1371/journal.pmed.0040150
Abstract
This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.Keywords
This publication has 5 references indexed in Scilit:
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- Do drug samples influence resident prescribing behavior? A randomized trialAmerican Journal Of Medicine, 2005
- Thick Prescriptions: Toward an Interpretation of Pharmaceutical Sales PracticesMedical Anthropology Quarterly, 2004
- Prescription drug samples - does this marketing strategy counteract policies for quality use of medicines?Journal of Clinical Pharmacy & Therapeutics, 2003
- A physician survey of the effect of drug sample availability on physicians’ behaviorJournal of General Internal Medicine, 2000