CONCEPTS, THEORY, AND TECHNIQUES
- 1 January 1975
- journal article
- Published by Wiley in Decision Sciences
- Vol. 6 (1), 1-13
- https://doi.org/10.1111/j.1540-5915.1975.tb00992.x
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- IMPLICATIONS OF THE UNDERLYING ASSUMPTIONS OF PERTDecision Sciences, 1971
- The Credit Granting DecisionManagement Science, 1970
- Testing Brand-Switching ModelsJournal of Marketing Research, 1966