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A Theory of Channel Control
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A Theory of Channel Control
A Theory of Channel Control
LB
Louis P. Bucklin
Louis P. Bucklin
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1 January 1973
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 37
(1)
,
39
https://doi.org/10.2307/1250773
Abstract
No abstract available
Keywords
THEORY OF CHANNEL CONTROL
Cited by 69 articles