An Empirical Study of the Scientific Styles of Marketing Academics
- 1 August 1994
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 28 (8/9), 8-27
- https://doi.org/10.1108/03090569410067622
Abstract
Reports the results of a survey of scientific styles based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing‐thinking personality type associated with analytical scientists than had junior marketing faculty.Keywords
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