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Children's Purchase Influence Attempts and Parental Yielding
Home
Publications
Children's Purchase Influence Attempts and Parental Yielding
Children's Purchase Influence Attempts and Parental Yielding
SW
Scott Ward
Scott Ward
DW
Daniel B. Wackman
Daniel B. Wackman
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1 August 1972
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 9
(3)
,
316
https://doi.org/10.2307/3149545
Abstract
No abstract available
Cited by 111 articles