Research and Strategic Marketing in Tourism: A Status Report
- 1 October 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 22 (2), 2-7
- https://doi.org/10.1177/004728758302200201
Abstract
This article reports a study of marketing research as applied to the travel and tourism industry in the U.S.Keywords
This publication has 3 references indexed in Scilit:
- Tourism ResearchJournal of Physical Education, Recreation & Dance, 1983
- Marketing muscleBusiness Horizons, 1982
- Marketing of Local Authority Sports Centre Services A Pilot StudyEuropean Journal of Marketing, 1977