The Creator Economy: Managing Ecosystem Supply, Revenue Sharing, and Platform Design
Top Cited Papers
- 1 July 2022
- journal article
- research article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Management Science
- Vol. 68 (7), 5233-5251
- https://doi.org/10.1287/mnsc.2021.4126
Abstract
Many digital platforms give users a bundle of goods sourced from numerous creators, generate revenue through consumption of these goods, and motivate creators by sharing of revenue. This paper stud...Keywords
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