THE MATCHING LAW
- 1 May 1972
- journal article
- research article
- Published by Wiley in Journal of the Experimental Analysis of Behavior
- Vol. 17 (3), 489-495
- https://doi.org/10.1901/jeab.1972.17-489
Abstract
The matching law may be viewed either as an empirical generalization, and therby subject to disproof, or as part of a system of equations used to define the utility (“value”) of a reinforcer. In the ...Keywords
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