Why new industrial products fail
- 1 December 1975
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 4 (6), 315-326
- https://doi.org/10.1016/0019-8501(75)90005-x
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Toward More Successful Venture ManagementJournal of Marketing, 1974