Cognition and Affect in Evaluations of Stereotyped Group Members

Abstract

The contribution of cognition and affect to evaluations of stereotyped group members was examined. Subjects were American male undergraduates who evaluated a male homosexual or a male heterosexual applicant to a program in elementary education or fine arts. Cognitive measures used to predict evaluations were the discrepancies between stereotype components for the social category and stereotype components for the occupation; affective measures were four dimensions of mood-affect. Results indicated that negative affect predicted evaluations of homosexuals but not heterosexuals. Homosexuals were evaluated less favorably than heterosexuals for both occupations, despite the fact that homosexuals were perceived as less discrepant from occupational members than heterosexuals.