Incremental value modeling
- 1 August 2002
- journal article
- research article
- Published by SAGE Publications in Journal of Interactive Marketing
- Vol. 16 (3), 35-46
- https://doi.org/10.1002/dir.10035
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Assessing the performance of direct marketing scoring modelsJournal of Interactive Marketing, 2001
- An Introduction to the BootstrapPublished by Springer Nature ,1993