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Publications
An Effective Display of Unit Price Information
Home
Publications
An Effective Display of Unit Price Information
An Effective Display of Unit Price Information
JR
J. Edward Russo
J. Edward Russo
GK
Gene Krieser
Gene Krieser
SM
Sally Miyashita
Sally Miyashita
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1 April 1975
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 39
(2)
https://doi.org/10.2307/1250110
Abstract
No abstract available
Keywords
EFFECTIVE DISPLAY
UNIT PRICE INFORMATION
DISPLAY OF UNIT
Cited by 46 articles