Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
- 1 February 2009
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 35 (5), 864-876
- https://doi.org/10.1086/593688
Abstract
This article presents the results of a meta-analysis of empirical findings associated with the relationship between objective knowledge (OK; i.e., acKeywords
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