Discovering brand magic: the hardness of the softer side of branding
- 1 January 1997
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 16 (3), 199-210
- https://doi.org/10.1080/02650487.1997.11104688
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Dimensions of Brand PersonalityJournal of Marketing Research, 1997