Reading dynamically displayed text

Abstract

Two experiments were carried out to find an optimal electronic text display method given limited display space. The display formats tested fell into two categories: Times Square, in which text is scrolled from right to left; and rapid, serial, visual presentation (RSVP), in which text is presented one or several words at a time to a fixed location in the display. Previous studies have indicated that Times Square format is not as efficient as page format display or, by extrapolation, as RSVP. These studies, unlike the present experiments, did not include a smooth-scrolling (pixel-by-pixel) condition. In Experiment 1, a comparison was made between multiple-word RSVP and three versions of Times Square format, differing only in the size of steps by which the display was scrolled. Except for the largest step-size, comprehension was as high in the Times Square conditions as in the RSVP condition. The subjects expressed a significant preference for smooth scrolling Times Square over any other condition. Experiment 2 showed that comprehension for smooth scrolling Times Square was at least as high as that for RSVP at presentation rates ranging from 100 to 300 words per minute. Times Square reading is discussed in terms of optokinetic nystagmus (OKN).