Effectiveness in marketing planning
- 1 January 1983
- journal article
- research article
- Published by Wiley in Strategic Management Journal
- Vol. 4 (1), 1-10
- https://doi.org/10.1002/smj.4250040102
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Where marketing planning failsLong Range Planning, 1983
- An Overview of Marketing Planning in UK Manufacturing CompaniesEuropean Journal of Marketing, 1982
- Effectiveness in strategic planningEuropean Journal of Operational Research, 1980
- Corporate PlanningPublished by Elsevier ,1979