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The Experience Curve Doctrine Reconsidered
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The Experience Curve Doctrine Reconsidered
The Experience Curve Doctrine Reconsidered
WA
William W. Alberts
William W. Alberts
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1 July 1989
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 53
(3)
,
36
https://doi.org/10.2307/1251341
Abstract
No abstract available
Cited by 56 articles